Most brands describe their products in a way that’s, well… bog standard. But what if you gave them a personality? Characters make your brand feel human, and humans build relationships.

Ah, Valentine’s Day - the marmite of holidays. Some love it, while others would rather skip it entirely. For email marketers, this raises an age-old question: Should you offer subscribers the option to opt out of celebration emails?

My musings on the future of email were invited to be part of a vibrant exhibition. Titled "Email is Dead," the immersive display aimed to explore the transformative power of email in our ever-evolving digital landscape.

You’re continually bombarded with 'best practices'. You encounter these ‘best practices’ in all aspects of business, not just in email marketing… and it’s overwhelming. So, here's my list of remedies to break free from an email rut.

The anti-Black Friday movement is rooted in the desire to counteract the harmful effects of consumerism. Email campaigns are a powerful tool to communicate this stance and to connect with consumers who share similar values.

The holiday season is often associated with e-commerce but there's hidden potential in Q4 for B2B ventures. Notably, during this festive period, a significant number of individuals open marketing emails. This presents a strategic advantage.

There are some common email challenges which have a way of resurfacing time and time again. Whilst I can’t provide a ‘quick fix’ solution for any of them (sorry!) I can help you break down each of these challenges.

Writing compelling subject lines that capture the festive spirit while driving open rates can be a daunting task. Let’s delve into the art of crafting holiday subject lines that resonate with your audience and spark their curiosity.

By examining real-world examples, we can gain insight into what makes a Black Friday email marketing campaign effective.

My reaction when I first read this email was “why have Paperchase sold my data to Tesco?!” It turns out that Tesco actually brought the Paperchase brand back in January. That was just the first thing that put my back up about this email.

Your email fonts and images should work in conjunction with your branding, driving conversions.

Quizzes, on average, have a 40% conversion rate, and some industry averages are even a little higher than that. That means 4 out of every 10 people will likely become a lead when you use a lead generating quiz.

Most brands know that email marketing has the potential to lead to unbelievable business growth. But they don’t have Derek Trotter’s brash business bravery.

Building healthy relationships with your customers is more achievable than ever. Despite vicious rumours, the number of daily email users is still climbing. Making it one of the oldest, yet most effective of messaging channels.

We need to play our part and create permission-based, well designed and relevant emails to help them out! The key to avoiding spam filters is understanding how they work.

They’re fun, silly, and a means to inject some life into your newsletters and email campaigns. Particularly for marketers who want to use more than just words and static images.

As an advocate of multichannel marketing I thought it was about time I delved into how businesses can integrate and utilise Pinterest with their email marketing.