In the world of email marketing, some campaigns stand out more than others, making us click "buy now" without hesitation. But what exactly makes an email campaign memorable? Is it the timing, the offer, or the personal touch that makes you pull out your wallet?

The transactional and marketing emails you send following a purchase are the place to have fun, celebrate your customer, stop buyers' remorse, build loyalty, and STAND OUT. But most brands do them badly. Or neglect them altogether.

When I sit down to write an eCommerce email, choosing when to hit the bold or italics button is not a casual decision. I know what you’re thinking - it’s just text formatting, right? But these little tweaks have some big power.

I’ve been in a Mailchimp niche since 2020, and I’ve found that “I just do” isn’t a good enough answer when asked to explain why I like the platform and why I’m so loyal. Being pinned down to a ‘real’ answer is hard, but I’ve always tried to address the FAQs I receive. So, I’m going to tackle it here.

During my seven years in the email marketing industry, I've delved deep into the nitty-gritty. Along the way, I've picked up a collection of pet peeves that I just can't shake. These things aren't just minor annoyances; they're reminders of where our industry falls short…

It's a rare treat to have so many brilliant email minds in one place, but in celebration of Women’s History Month and International Women’s Day, myself and five other Mailchimp Pros gathered for a fun roundtable discussion.

As the new year approaches, I've asked nine innovative thinkers to share their out-of-the-box email marketing ideas for 2024. These insights emphasise the importance of balancing the allure of trends with the value of innovative thinking.

To help you maximise your Small Business Saturday sales and customer engagement, I reached out to CEOs, Digital Marketing Managers, and industry leaders, asking them to share email marketing strategies that have worked for them.