Building healthy relationships with your customers is more achievable than ever. Despite vicious rumours, the number of daily email users is still climbing. Making it one of the oldest, yet most effective of messaging channels.

We need to play our part and create permission-based, well designed and relevant emails to help them out! The key to avoiding spam filters is understanding how they work.

They’re fun, silly, and a means to inject some life into your newsletters and email campaigns. Particularly for marketers who want to use more than just words and static images.

As an advocate of multichannel marketing I thought it was about time I delved into how businesses can integrate and utilise Pinterest with their email marketing.