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How To Use Bold And Italics In An Ecommerce Email
Vicky Smith Vicky Smith

How To Use Bold And Italics In An Ecommerce Email

When I sit down to write an eCommerce email, choosing when to hit the bold or italics button is not a casual decision. I know what you’re thinking - it’s just text formatting, right? But these little tweaks have some big power.

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Mailchimp Vs The World: Why It’s My Ultimate Go-To For Ecommerce
Vicky Smith Vicky Smith

Mailchimp Vs The World: Why It’s My Ultimate Go-To For Ecommerce

I’ve been in a Mailchimp niche since 2020, and I’ve found that “I just do” isn’t a good enough answer when asked to explain why I like the platform and why I’m so loyal. Being pinned down to a ‘real’ answer is hard, but I’ve always tried to address the FAQs I receive. So, I’m going to tackle it here.

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Why It's Time To Move Beyond Traditional Email Marketing Advice
Vicky Smith Vicky Smith

Why It's Time To Move Beyond Traditional Email Marketing Advice

During my seven years in the email marketing industry, I've delved deep into the nitty-gritty. Along the way, I've picked up a collection of pet peeves that I just can't shake. These things aren't just minor annoyances; they're reminders of where our industry falls short…

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9 Innovative Email Marketing Strategies For A Winning 2024
Vicky Smith Vicky Smith

9 Innovative Email Marketing Strategies For A Winning 2024

As the new year approaches, I've asked nine innovative thinkers to share their out-of-the-box email marketing ideas for 2024. These insights emphasise the importance of balancing the allure of trends with the value of innovative thinking.

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How To Overcome Email Marketing Overwhelm Right Now
Marie Evans Marie Evans

How To Overcome Email Marketing Overwhelm Right Now

You’re continually bombarded with 'best practices'. You encounter these ‘best practices’ in all aspects of business, not just in email marketing… and it’s overwhelming. So, here's my list of remedies to break free from an email rut.

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Anti-Black Friday Email Campaigns: Shifting Mindsets
Marie Evans Marie Evans

Anti-Black Friday Email Campaigns: Shifting Mindsets

The anti-Black Friday movement is rooted in the desire to counteract the harmful effects of consumerism. Email campaigns are a powerful tool to communicate this stance and to connect with consumers who share similar values.

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How To Master the Art of Holiday Subject Lines
Marie Evans Marie Evans

How To Master the Art of Holiday Subject Lines

Writing compelling subject lines that capture the festive spirit while driving open rates can be a daunting task. Let’s delve into the art of crafting holiday subject lines that resonate with your audience and spark their curiosity.

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Teardown: Tesco
Marie Evans Marie Evans

Teardown: Tesco

My reaction when I first read this email was “why have Paperchase sold my data to Tesco?!” It turns out that Tesco actually brought the Paperchase brand back in January. That was just the first thing that put my back up about this email.

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Let's Get Quizzy (Quiz Making 101)
Marie Evans Marie Evans

Let's Get Quizzy (Quiz Making 101)

Quizzes, on average, have a 40% conversion rate, and some industry averages are even a little higher than that. That means 4 out of every 10 people will likely become a lead when you use a lead generating quiz.

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The Power of (Email) Love <3
Marie Evans Marie Evans

The Power of (Email) Love <3

We need to play our part and create permission-based, well designed and relevant emails to help them out! The key to avoiding spam filters is understanding how they work.

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Here's the Key to Avoiding Spam Filters
Marie Evans Marie Evans

Here's the Key to Avoiding Spam Filters

We need to play our part and create permission-based, well designed and relevant emails to help them out! The key to avoiding spam filters is understanding how they work.

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Using GIFs to Make Your Emails More Engaging
Marie Evans Marie Evans

Using GIFs to Make Your Emails More Engaging

They’re fun, silly, and a means to inject some life into your newsletters and email campaigns. Particularly for marketers who want to use more than just words and static images.

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