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Breakdown: Fortnum & Mason
Ah, Valentine’s Day - the marmite of holidays. Some love it, while others would rather skip it entirely. For email marketers, this raises an age-old question: Should you offer subscribers the option to opt out of celebration emails?
What Made You Hit ‘Buy Now’ In 2024? 28 Experts Reveal The Emails That Got Them To Act!
In the world of email marketing, some campaigns stand out more than others, making us click "buy now" without hesitation. But what exactly makes an email campaign memorable? Is it the timing, the offer, or the personal touch that makes you pull out your wallet?
Why Post-Purchase Emails Are More Than Just Receipts (and How To Make Them Actually Stand Out)
The transactional and marketing emails you send following a purchase are the place to have fun, celebrate your customer, stop buyers' remorse, build loyalty, and STAND OUT. But most brands do them badly. Or neglect them altogether.
How To Use Bold And Italics In An Ecommerce Email
When I sit down to write an eCommerce email, choosing when to hit the bold or italics button is not a casual decision. I know what you’re thinking - it’s just text formatting, right? But these little tweaks have some big power.
Why I Still Love Mailchimp After All These Years
I’ve been in a Mailchimp niche since 2020, and I’ve found that “I just do” isn’t a good enough answer when asked to explain why I like the platform and why I’m so loyal. Being pinned down to a ‘real’ answer is hard, but I’ve always tried to address the FAQs I receive. So, I’m going to tackle it here.
Why It's Time To Move Beyond Traditional Email Marketing Advice
During my seven years in the email marketing industry, I've delved deep into the nitty-gritty. Along the way, I've picked up a collection of pet peeves that I just can't shake. These things aren't just minor annoyances; they're reminders of where our industry falls short…
6 Email Powerhouses: Mailchimp Features We Love, Key Automation Strategies & How To Bag An Email Win!
It's a rare treat to have so many brilliant email minds in one place, but in celebration of Women’s History Month and International Women’s Day, myself and five other Mailchimp Pros gathered for a fun roundtable discussion.
9 Innovative Email Marketing Strategies For A Winning 2024
As the new year approaches, I've asked nine innovative thinkers to share their out-of-the-box email marketing ideas for 2024. These insights emphasise the importance of balancing the allure of trends with the value of innovative thinking.
Boosting Your Small Business Saturday Sales: 8 Proven Email Strategies
To help you maximise your Small Business Saturday sales and customer engagement, I reached out to CEOs, Digital Marketing Managers, and industry leaders, asking them to share email marketing strategies that have worked for them.
Exploring Email's Evolution: A Day at the Design Museum
My musings on the future of email were invited to be part of a vibrant exhibition. Titled "Email is Dead," the immersive display aimed to explore the transformative power of email in our ever-evolving digital landscape.
How To Overcome Email Marketing Overwhelm Right Now
You’re continually bombarded with 'best practices'. You encounter these ‘best practices’ in all aspects of business, not just in email marketing… and it’s overwhelming. So, here's my list of remedies to break free from an email rut.
Anti-Black Friday Email Campaigns: Shifting Mindsets
The anti-Black Friday movement is rooted in the desire to counteract the harmful effects of consumerism. Email campaigns are a powerful tool to communicate this stance and to connect with consumers who share similar values.
Unwrapping The Hidden Magic: Q4 For B2B And Service-Based Businesses!
The holiday season is often associated with e-commerce but there's hidden potential in Q4 for B2B ventures. Notably, during this festive period, a significant number of individuals open marketing emails. This presents a strategic advantage.
How To Overcome 4 Common (And Frustrating!) Email Marketing Challenges
There are some common email challenges which have a way of resurfacing time and time again. Whilst I can’t provide a ‘quick fix’ solution for any of them (sorry!) I can help you break down each of these challenges.
How To Master the Art of Holiday Subject Lines
Writing compelling subject lines that capture the festive spirit while driving open rates can be a daunting task. Let’s delve into the art of crafting holiday subject lines that resonate with your audience and spark their curiosity.
Black Friday Email Marketing Case Studies: Small Brands That Got It Right
By examining real-world examples, we can gain insight into what makes a Black Friday email marketing campaign effective.
Teardown: Tesco
My reaction when I first read this email was “why have Paperchase sold my data to Tesco?!” It turns out that Tesco actually brought the Paperchase brand back in January. That was just the first thing that put my back up about this email.
Email Design: Fonts, Images And Your Beautiful Branding
Your email fonts and images should work in conjunction with your branding, driving conversions.
Let's Get Quizzy (Quiz Making 101)
Quizzes, on average, have a 40% conversion rate, and some industry averages are even a little higher than that. That means 4 out of every 10 people will likely become a lead when you use a lead generating quiz.
The Derek Trotter Philosophy of Email Marketing. Chusty!
Most brands know that email marketing has the potential to lead to unbelievable business growth. But they don’t have Derek Trotter’s brash business bravery.